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No such thing as a free press

7th January, 2010

As if we didn’t already know, but local media is all about the money. Long gone is any notion of journalism and actually forming a story based on research combined with opinion and thought.

Take a recent example I witnessed first hand with Jobaronic. Whilst attempting to get the message out there for the site launch I sent a press release to various local media publications hoping I would get some column inches.

90% ignored me completely and of the ones that did respond, they at least had the balls to say: Sorry, but that site competes head on with some of the services we offer so it would not be in our interests to run a story or another who said advertising my site would be aconflict in interests.

This simply cemented the commonly held view that incisive and relevant journalism at a local level simply does not exist. They don’t really want to tell what happening in the area unless it sells papers, drive advert revenue or somehow benefits their bottom line. It’s run by bureaucrats and accountants who want to maximise advert revenues and sponsorship deals. So this local business has no way of promoting itslef via the press in case I might compete with them.

Quality content is dead.

Long live banality!

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3 Comments leave one →
  1. fjpoblam permalink
    7th January, 2010 6:19 pm

    Or, in some cases, the response may be on the order of, “your submission is not something in which our readers will be interested.” Which I take it to mean, they have omniscience as to the interests of their readers. I don’t care to write for gods.

  2. 7th January, 2010 9:53 pm

    Local journalism is far more valued where I live… especially in winter where it really helps get the kindling in your fire going.
    The only thing that surprises me about this whole thing is that some were so up-front and honest about how they’ve sold their souls. Maybe you’d have more luck if you were developing a ‘Lost cat finder’ that matches ‘Cat up tree’ sightings with ‘Lost… Mr. Nibbles’ ads – local press love those stories!

    • 8th January, 2010 10:13 pm

      Goes to show that there are some honest people working in local journalism. That said he was from a “better calss of publication”, Cotswold Life!

      “FindMyPussy.com” sounds like a winner to me. Oh. No. Wait a sec…

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